Executive Coaching
I coach business leaders navigating the most consequential technology shift of our lifetime: AI
Most are approaching this as a technology problem.
It's actually a people problem.
The Moment We're In
I've guided leaders through some of the major technology transitions of the last 25 years:
Each one of these changed some of the rules. AI is changing all the rules. The leadership playbook you learned so well does not apply anymore.
That's where I come in.
What I Do
I work with leaders at the individual and organizational level, helping you think clearly, make consequential decisions, and build teams and cultures that can support business growth.
My coaching supports you in the four dimensions of leadership reality:
Your values, beliefs, fears, and behavioral patterns. What moves you forward and what holds you back. Your relationship to uncertainty and rapid change.
What you prioritize, and what you actually get done. The outcomes everyone sees. The decisions you make.
The relational dynamics between leaders, teams, clients, and partners. The things that don't show up in org charts.
The infrastructure that lets your company run and scale.
Who I Work With
And they may be:
If you're drowning in decisions, feeling overwhelmed, watching your culture slip, or running at full speed with no runway left, I can support you.
Some of my clients' companies
What Makes This Different
For over 25 years, I've worked at the intersection of people, business, and technology — and I still do.
In my coaching, I combine deep listening with direct insight, mindset work with practical strategy, and inner alignment with tangible action.
I help you see what you don't see. Do what you're not doing. Say what you're not saying. Understand what you don't yet understand.
I help you decide quickly, course-correct, and keep moving. Because momentum matters, and growth follows.
What Clients Say
If you're ready to lead through what's next, let's start a conversation.
Book a CallAbout Jorge
Hi, I'm Jorge Giraldo.
My career has been a continuous thread of navigating what's next — for companies, for teams, and for the leaders at the center of it all.
I spent a decade in leadership at Google, where I helped grow what is now Google Cloud in Latin America from under $1M to well over $100M in annual revenue. Before that, I led technical and business teams across startups and Fortune 50 companies, and worked through every major technology transition of the last two decades.
I've always been drawn to the human side of change. That's what eventually led me to coaching.
Today I work as an executive coach and advisor, helping leaders develop the capabilities required to lead their teams effectively and accelerate growth in an AI-driven world. I hold a CPCC (Co-Active Coaching) certification and am a PCC certified by the International Coaching Federation (ICF).
My clients come from publicly traded, VC, and PE-backed companies, and large non-profit organizations.
I draw on insights from my professional experience, a wide variety of coaching modalities, and dozens of frameworks — because no two leaders, and no two challenges, are the same.
Originally from Colombia, I live in New York with my spouse, a short bike ride from my two adult daughters. Outside of coaching, I'm usually reading, meditating, sailing, hiking, or on a mountain bike.
Work With Me
Every engagement starts with understanding your specific context: your goals, your challenges, what's working, and what isn't.
We work from there.
How We Work Together
My coaching is integrative. That means we go wherever the work takes us: leadership identity, decision-making, team dynamics, organizational culture, personal clarity, and the practical strategy to move things forward.
Sessions are held 1:1, twice a month, by video or phone.
I want to understand your context and what you're looking to accomplish. I'll share my perspective, and you'll get real value from the call.
By the end, we'll both know if we want to work together.